It’s that time of year again. No, we’re not talking about the holiday season. We’re talking about the announcement of the Pantone Color of the Year. We usually look to the runways and social media for the newest fashion and makeup trends, but the color of the year announcement is really where it all starts. Without further ado, the 2018 Pantone Color of the Year is (drumroll) Ultra Violet.
The rich purple shade follows 2017’s Greenery and 2016’s Rose Quartz and Serenity. Pantone describes Ultra Violet as a “dramatically provocative and thoughtful purple shade. Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future.”
We can expect to see a lot of the saturated purple on the runways, but one easy way to incorporate the hue now is via makeup. A swipe of rich Ultra Violet on the lips can make any makeup look evening-ready while a dab of purple eyeshadow can upgrade a smoky eye. And Ultra Violet is the perfect antidote to a neutral nail polish rut. Get ready to fall for Ultra Violet with these 12 flattering makeup products in 2018’s must-have color.
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