Karl Lagerfeld has long favored the likes of Kendall Jenner, Gigi Hadid and Bella Hadid for Fendi’s various advertising campaigns, yet replacing BFF’s Kendall and Gigi for Spring 2018 are models Vittoria Ceretti and Taylor Hill. The Italian fashion label’s latest proves that not even the best models can save Karl’s concepts and imagery from mediocrity (once again). It may be time to take things outdoors — or hire someone besides himself as campaign photographer — as the girls pose amongst a fairly bland studio set, doing little else.
Members of our forums weren’t feeling this season’s campaign, to say the very least. “Last season they had a very solid collection with two boring models for the campaign, now I like the model choice but not the collection. Also, the hair looks too messy and don’t suit the styling for me. The most tragic thing is Karl’s photography though, so uninspired,” slammed apple the moment the campaign struck.
“Oh God, I miss the time when Karl used to shoot his campaigns outdoors. The worst thing about those weird sets is that they don’t add anything interesting to the campaign,” Lola701 noted.
“Fendi is such a boring brand and everything about this campaign reflects that, especially Vittoria,” said anlabe32.
Simon shared the same lack of enthusiasm. “Fendi campaigns just simply suck lately. That’s pretty much it,” he said.
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Even with the addition of Taylor Hill (below), forum members weren’t pleased. “Where did she come from? Such a random casting,” GivenchyHomme critiqued.
“Hell no! Taylor looks completely unnecessary and out of place. This should have been OG campaign. Still better than Kendall, Gigi or Bella though,” reasoned FashionPower.
“No way! Taylor? Hell no, she is completely unnecessary and boring,” forum member badgalcrush complained.
“This is the most bland campaign…everything about it is just blah,” ranted Zposen.
See Fendi’s Spring 2018 campaign in all its entirety and drop us a comment here.