If you haven’t heard already: Karlie Kloss is the newest global brand ambassador for Estée Lauder. The signing is well-deserved due to the impressive body of work the American beauty has amassed since she first broke onto the scene back in 2006. Karlie has walked for the likes of Jean Paul Gaultier, Michael Kors and Christian Dior and become the face of just about every major fashion house (Diane von Furstenberg, Versace and Marc Jacobs, to name a select few). Karlie has also accumulated a staggering thirty-nine Vogue covers throughout her career. Not to mention, the 25-year-old’s entrepreneurship, charitable efforts and being an all-around positive role model for young women around the world.
Joining the likes of Carolyn Murphy, Joan Smalls and Liu Wen as brand ambassadors, Karlie’s debut campaign for Estée Lauder is set to roll out across social media, print and digital publications, as well as Estée Lauder counters in July 2018. In the announcement image (below), Karlie already proves her worth in the shot, wearing the brand’s Lipstick Envy in Insolent Plum.
Immediately after Estée Lauder teased its newest ambassador, it didn’t take long for our forum members to figure out Karlie’s new gig. “What mess is this? They didn’t even let the body get cold before snatching it from L’Oréal? Really Estée Lauder?” asked ThatDudeOverTher.
“I didn’t realize her L’Oréal contract ended. That’s a pretty swift turnaround!” chimed in happycanadian.
“I like Karlie as a fashion model, but in that shot, she doesn’t come across as being on the same level as the usual Estée Lauder face. I can see her working as a person who turns up at events, like Elizabeth Hurley, but as a print model, she doesn’t have conventionally beautiful features, and Estée Lauder is still about more timeless-looking faces,” tigerrouge commented.
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Anlabe32 was seemingly shocked at the news. “Didn’t know Karlie was still a thing,” she stated.
“She is actually perfect for the Estée Lauder brand,” Zposen pointed out.
Do you agree? Sound off and await Karlie’s first official outing here.