Next-gen luxury – all change at the top

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Off-White X Rimowa clear case

It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (recently acquired by LVMH) now has 24-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.

And news just in, Miuccia Prada’s 30-year-old racing driver son, Lorenzo Bertelli joined Prada last September as head of digital communications. The speculation is that this role is an opportunity to groom him for a bigger leadership position later on.

Meanwhile, it’s all change on the retail front at Céline, with Hedi Slimane planning a faster ‘hype commerce’ style delivery schedule more akin to the ‘drops’ at Nike or Supreme. Business of Fashion reports that there will be temporary pop-up shops and small capsules collections to replace the twice-yearly collections of yore.

As the winner of last week’s LVMH Prize for Emerging Talent was announced as Japanese street wear label, Doublet, the future’s looking very different – and more dynamic – for the next generation of luxury.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Virgil Abloh inspects his Off-White X Rimowa transparent case
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