Supermodels Versace Spring 2018 Ad Campaign Steven Meisel


Donatella Versace gave us a show-stopping tribute in memory of her brother Gianni with Versace’s Spring 2018 collection, so we expected an equally jaw-dropping advertising campaign to complement the collection. Imagine our delight to see Gisele Bündchen and Naomi Campbell join the likes of Kaia Gerber and Gigi Hadid (in addition to many more established models) for an epic series of images. Ditching photographer Bruce Weber (thankfully), Donatella welcomes back Versace and forum favorite Steven Meisel to capture the campaign, with the girls proving every inch their supermodel worth.

Versace S/S 2018 by Steven Meisel


Members of our forums couldn’t contain their excitement. “Honey, this is rich!! I can see a stable of muses for this. Meisel, supermodels and Versace, it’s a return to old glory. Welcome home!” cheered Aedlacir.

“This feels so right for the times! It’s absolute perfection. Versace was in major need of a reboot and the collection was a home run. Meisel is the cherry on top! This collection will sell very well,” said an overjoyed GivenchyHomme.

“Every shot posted, so far, works! But man, I adore that Gisele image! Not always Gisele’s biggest fan, but her face is just sublime here, and she is selling me the mood of the styling so much! Now I hope she has more shots, Meisel always brought the best out of her!” noted Miss Dalloway.

Versace S/S 2018 by Steven Meisel


Nepenthes was a fan too, writing, “Everything about this is divine.”

“This is truly a nice holiday gift from the fashion gods!” said Velasco.

KateTheGreatest shared the same enthusiasm: “This is such a wonderful surprise, I enjoy most of the cast, I love Meisel and that shot of Gisele is glorious.”

In agreement over how wonderful the campaign images looked was anlabe32, commenting, “I’m so happy Meisel shot this, it’s what I’ve been hoping for!”

“OMG this is unreal! TFSers gonna go insane about this,” predicted quangthinh — and he couldn’t have been more right!

Versace S/S 2018 by Steven Meisel


Thank the fashion gods above for Meisel. Await the remaining campaign images and share the excitement here.


Please enter your comment!
Please enter your name here