Here’s a scenario every person who’s obsessed with makeup encounters: walking into Sephora to pick up a concealer or mascara and suddenly getting lost in the myriad of choices. Sure, you know that Make Up For Ever and NARS make some of the best makeup products out there but is it best to get a foundation from Make Up For Ever and a concealer from NARS? Or should it be the other way around? Those kind of tough decisions were the impetus for creating this list of the best makeup products to score from the most popular makeup brands.
How did we decide which popular makeup brands made the list?
Let’s face it, there are as many makeup brands out there as shows to binge-watch on Netflix. So the only way to narrow down the list was to zero in on established makeup brands that boast products with big followings, either cult or mainstream. That’s why you’ll see drugstore brands along with MUA-approved lines.
How were the best makeup products determined?
There’s really no way to make a definitive list of the best makeup products from the most popular makeup brands (after all, the same product could work in many different ways for a bunch of different people) but there is a way to get closer to knowing what the best choices are from each brand. We stumbled upon a Reddit thread that found users listing the one product they would choose from the biggest makeup brands out there and we also cross-checked each user favorite with the best-selling products on Sephora, Nordstrom, Ulta Beauty and other mass retailers.
Did any of the most popular makeup brands have multiple best-sellers?
A lot of these makeup brands offer several must-have products (that’s why they’re called the best). Since we could only pick one, we made sure to also cite the runners-up.
Behold, the most popular makeup brands around.
- Urban Decay
- Make Up For Ever
- Wet N Wild
- Anastasia Beverly Hills
- NYX Professional Makeup
- E.L.F. Cosmetics
- Kat Von D
- L’Oréal Paris
- Too Faced
Now that the brands have been established, check out the 13 best makeup products they have to offer.